To expand your reach and increase your business leads with Google, there are several strategies you can consider based on the information from the documents.

One approach is to leverage Google's advertising platforms, such as Google AdWords, to reach your target audience. AdWords allows you to create targeted ads that appear in search results and on relevant websites, helping you reach potential customers who are actively searching for products or services like yours [[1]](https://poe.com/citation?messa....ge_id=107136376919&a

Another way to expand your reach is by utilizing Google's social media platform, Google+. By creating a presence on Google+, you can engage with your target audience, share valuable content, and build relationships with potential customers [[1]](https://poe.com/citation?messa....ge_id=107136376919&a [[2]](https://poe.com/citation?messa....ge_id=107136376919&a

Additionally, you can take advantage of Google's experimental and innovative culture by exploring new opportunities and ideas. Google encourages employees to spend up to 20% of their time on side projects, which has led to the development of successful products like Gmail and AdSense [[2]](https://poe.com/citation?messa....ge_id=107136376919&a By fostering a culture of experimentation within your own organization, you can identify new ways to expand your reach and attract more business leads.

Furthermore, you can consider adopting a blue ocean strategy, which involves creating new market spaces and offering unique value propositions. This can be achieved by redefining your unit of business to better reflect what customers value, improving key performance metrics, and enhancing customers' performance [[3]](https://poe.com/citation?messa....ge_id=107136376919&a

Lastly, it's important to continuously monitor and adapt your strategy based on changing market conditions. Google has been successful by embracing change and experimenting with a wide range of options [[4]](https://poe.com/citation?messa....ge_id=107136376919&a Similarly, an adaptive approach to strategy involves capturing and decoding change signals early, creating a portfolio of options and experiments, selecting and scaling up successful experiments, and reallocating resources flexibly [[6]](https://poe.com/citation?messa....ge_id=107136376919&a

In summary, to expand your reach and increase your business leads with Google, consider leveraging advertising platforms like AdWords, establishing a presence on Google+, fostering a culture of experimentation, adopting a blue ocean strategy, and staying adaptable to changes in the market [[1]](https://poe.com/citation?messa....ge_id=107136376919&a[[2]](https://poe.com/citation?message_id=107136376919&citation=2)[[3]](https://poe.com/citation?message_id=107136376919&citation=3)[[4]](https://poe.com/citation?message_id=107136376919&citation=4)[[6]](https://poe.com/citation?messa....ge_id=107136376919&a