Alliance Marketing: This is a shared marketing strategy between two or more firms that aims to generate publicity. For example, two technology giants may announce a shared initiative to work on a new product.

Attribution Marketing: This strategy involves attributing the success of a product or service to a specific marketing effort. It helps businesses understand which promotional activities are driving sales and allows them to optimize their marketing campaigns accordingly.

Brand Promotion: This strategy focuses on generating positive feelings or social status for a brand through advertising and other promotional activities. It typically does not include a sales pitch or call to action.

Customer Referral Programs: These programs incentivize existing customers to refer new customers to a business. This strategy leverages the power of word-of-mouth marketing and can be an effective way to acquire new customers.

Social Media Marketing: This strategy involves using social media platforms to promote products or services. It includes creating engaging content, running targeted ads, and interacting with customers to build brand awareness and drive sales.

Content Marketing: This strategy involves creating and sharing valuable content related to a business to attract and engage a target audience. It can include blog posts, videos, infographics, and more, with the goal of building brand authority and establishing trust with customers.

Influencer Marketing: This strategy involves partnering with influential individuals or social media personalities to promote a product or service. These influencers have a large following and can help businesses reach their target audience effectively.

Email Marketing: This strategy involves sending targeted promotional messages to a list of subscribers. It can be used to nurture leads, build customer loyalty, and drive sales by providing personalized offers and updates.

Promotion strategies are communication techniques that aim to sell a product, service, or cause. They include various tactics such as alliance marketing, attribution marketing, brand promotion, customer referral programs, and social media marketing. These strategies are used to generate publicity, build brand recognition, engage customers, and drive sales. Some other promotion techniques mentioned in the document include content marketing, contests, direct marketing, email marketing, influencer marketing, personal selling, product demonstrations, and word-of-mouth marketing. Public relations and publicity also play a significant role in promotion, along with techniques like scarcity marketing, visual merchandising, and offering free samples. Overall, promotion strategies are essential tools for businesses to create awareness, generate interest, and ultimately convince customers to make a purchase.