Tony’s journey into network marketing began in 2010 after spending 22 years in the retail industry. The transition could have been smoother. He candidly admits: “The first five years was very obstacle and a struggle for me.” This period was marked by trial and error, a common initiation for many in this field. Tony realized that the skills and approach needed for success in network marketing were distinct from those in traditional business. He learned that “it’s not about telling people what to do, but about showing people what should be done.”

The crux of Tony’s success lay in understanding and embracing a new leadership style – servant leadership. Moving away from a directive approach, he focused on empowering and inspiring his team. Tony elaborates, “In network marketing, nobody works for you. You’ve got a volunteer army that goes with you to the battlefield.” This realization led him to develop a leadership style that was less about commanding and more about collaborating and nurturing.

Tony’s focus shifted to building a strong team – a community of individuals who shared his vision and passion. He learned to delegate, understand the strengths of his team members, and build a system where each member could thrive. “I had to learn to start creating and developing other leaders,” he shares. This approach helped him create a sustainable business model where the team’s collective effort drove success.

The transformation wasn’t just professional; it involved personal growth as well. Tony had to overcome his ego and learn to put others first – a significant shift from his previous entrepreneurial experience. “It’s about helping others,” Tony reflects on this change. He realized his role was to serve his team and customers, guiding them to achieve their best.

Through his journey, Tony developed his unique brand, TUB – The Ultimate Business. It’s a concept that encapsulates his philosophy and approach to network marketing. “It’s about freedom of choice, freedom of time, and freedom of just doing whatever you want to do,” he explains. TUB represents not just a business model but a lifestyle that Tony champions – one of autonomy, growth, and shared success.

Today, Tony De Gouveia is a testament to what can be achieved in network marketing with the right mindset and leadership style. He continues to inspire and lead, focusing on building strong relationships with his core leaders and team. As he continues to evolve and impact the world of network marketing, he remains committed to the principles of servant leadership – helping others rise, creating harmony within the team, and leading with heart and hustle.

“I entered this industry not knowing anything,” Tony explains his drive. He intends to continue mentoring the next generation of network marketing leaders, helping them become successful servant leaders.